An objection does not represent a threat to you, but gives you another chance to present the benefits of your products to the customer.
First of all, you have to clarify the objection as: REAL OBJECTION OR FALSE OBJECTION.
Medical Sales reps need to understand why physicians make these objections in the first place. Most medical sales reps don’t know anything more about the information or study they are presenting than what their marketing department tells them. Sales reps often misrepresent data and don’t tell physicians the whole story. That’s why – majority of the physician objections are designed to put sales reps on the defensive and test their knowledge.
So, in order to overcome objections, sales reps must know their information inside and out. Not just the important points, but all of it. This will help sales reps gain respect, show physicians that they are different from their peers and overcome objections.