RECITALS:
A. WWFII has acquired the license to use and to sub license the use of a distinctive system relating to the establishment and operation of a retail business that offers a variety of customization sandwiches as well as salads, milkshakes, soft drinks, chips, cookies, and related items for dine-in consumption and take-out service ("System").
B. The distinguishing characteristics of the System include, without limitation, distinctive interior and exterior design, decor, color scheme, graphics, fixtures and furnishings, proprietary ordering procedures, special recipes and menu items; proprietary food preparation techniques and presentation standards; community and social networking presence and protocols; specifications, policies, and procedures for operations; quality and uniformity of the products and services offered; procedures for inventory, management, and financial control; training and assistance; advertising and promotional programs; and other standards, specifications, techniques, and procedures that WWFII designates for developing, operating, and managing a WHICH WICH Store, all of which WWFII may change, improve, and further develop (collectively, "Standards").