Strategic Design Planning', 'Brand Asset Management', 'Strategic Communication and Planning',
Professional skills:
Students understand rationale and methodology of strategic design management and planning at the intersection of design and business. They understand how design helps enterprises achieve business objectives.
Problem-solving skills:
Students are able to put strategic design management and planning methodology into practice and demonstrate its value towards strategic objectives, implemented through strategies, processes, offerings, brands, experiences and messages.
Interpersonal skills (social skills):
Students are able to work individually. They are also able to work in groups on the basis of teamwork skills and on an understanding of communication as its main driver.
Personal skills:
Students are able to express themselves using professional vocabulary in a targeted way. They are able to entangle different intersecting concepts and develop comprehensive reasoning and argument.