There has perhaps never been a time in human history where strategic foresight is more
needed. Whether for business, government, education, nonprofits, or even individual, the
ability to ‘see the future’ and respond accordingly is at a premium.”
Even the best run companies get into trouble by not paying attention to the future. The American auto
industry – by basing profitability on a production lineup of large, low MPG vehicles at a time when fuel
prices are skyrocketing – is a case in point, as is the Australian sheep industry in an age of synthetics,
the current home mortgage industry, Social Security, the EPA, and the film-based photography
industry, all caught up short because what has worked before does not work today.
Hines argues that these scenarios are avoidable. “A holistic, long-term perspective combined with
actionable business solutions helps companies mitigate risk, make the most of opportunities, and
enrich decision-making.” He breaks the process into six involvements that leaders and organizations
must do to get a “click” on the future