from a different perspective, critics such as hertz (2001) and klein(2001) express concern about a growing influence and corporate presence in society . in her work , klein demonstrates the expansion of corporate and brand identification into all facets of society . her work challenges the increasing corporate economic and social power and the implications of this form of globalisation. however, it can be suggested that the oppressive nature of brands can be offset by their usefulness in demanding they engage in CSR to uphold their image (hogarth 2001) . hertz draws a more explicit connection to corporate influence on society by suggesting that companies should not assume social welfare funding roles once held by government and the community sector . both klein and hertz offer a perspective that challenges the scope of corporate power and influence . this is especially important after a period of corporate prosperity when companies could afford to invest in their CSR strategies.