In
recognizing these mistakes and means to avoid them, to transform the quality of
investment decisions and results, they realized the impact of psychology in investment
decisions. Thus,
Behavioural finance is not a new subject in the field of finance and is very popular in
stock markets across the world for investment decisions. Lintner5
defines behavioural finance as being 'the study of how
humans interpret and act on information to make informed investment decisions'.