What are the three steps in handling this type of objection?
First step: Restate the objection in question form, without showing agreement.
Example
Doctor “But Droxil takes a long time to give its effect”
Representative: Do you mean doctor, that the patient gets the optimal efficacy after one to two weeks?
Second step:
Minimize the objection: by using one of these methods :
The comparison
Example
Doctor: “your product is expensive“
Representative: One pack of Miniten controls your patient’s blood pressure for a whole month for only…….. While using others will cost your patients over…… monthly. I.e. Using Miniten will save your patient 26% of the cost.
3. False Objections