appoint or award to any other person or entity, any right or license to operate, use or exploit the Spinneys Model in the Territory or to function as a master subfranchisor of the Spinneys Model in the Territory; and shall not itself operate, use or exploit the Spinneys Model in the Territory, except as contemplated by this Agreement. Notwithstanding anything else herein contained, nothing in this Agreement may be construed as limiting Spinneys’ right to directly or indirectly promote, market, distribute and sell, as and to whoever it may deem appropriate, the Spinneys Consumer Products in the Territory.