in this way , companies should focus on their most important role as a market rather than political sector's dependence on another for their continued health (nevin-Gattle,1995:2). even proponents of CSR must question whether an excessive focus on these issues limits a company 's ability to leverage its market success . critics might state that : socially responsible initiatives may be seen as an undisciplined double tax on a firm , a tax that leaves managers unfocused and investors frightened (margolis&walsh,2001:7)