Establishing Your Mission
- When you go to set direction for your organization you need to clearly articulate your mission. Your mission is why the organization exists. It should be a cultural reflection of your values, your beliefs, and the philosophy of the organization. Try to make sure your mission statement is clear, brief, and understandable to everyone, employees and people outside the company. Your mission should clearly specify what business your organization is in and where you compete.
And you should word it in a manner such that it can serve as a rallying point for the organization. People should be excited about living that mission. Let me share a few examples that you may be familiar with the companies but not necessarily their mission statements. eBay's mission. "To provide a global trading platform "where practically anyone "can trade practically anything." Johnson & Johnson.
"Be the world's largest and most comprehensive "manufacturer of health care products "serving the consumer, pharmaceutical, "and professional markets." Intel. "Do a great job for our customers, "employees, and stockholders "by being the preeminent building block supplier "to the computing industry." All of these are simple sentences. They clearly articulate what business the organization is in and where they compete.
It helps everyone in the organization and outside of it know what this organization stands for and what its total purpose is.