AD It’s all about experiments
Art director should master some tools,
Yes, but this course will take you deeper,
you will learn why advertising needs an
art direction and how it could solve a
problem, Student will get introduced to
the role and responsibilities for art
director and how to collaborate with the
copywriter to come up with brilliant idea
to their brief, and how to choose the best
art direction for the campaign strategic
wise, the most important part of the class
is how to do experimentation to create an
original art direction.