Parket and Eilbirt (2006) undertook some research that looked at a couple of directly related issues. The first was that managers perform a cost-benefit analysis of reporting CSR. The empirical research showed that there was no evidence to suggest that managers perform a cost-benefit analysis on CSR. One suggestion Parket made was that this would be a challenge as it is very difficult to quantify the benefits received from reporting CSR. A company may be more inclined to report CSR “when there is some fat in the company financial statements.”2 That is a company that has spare money to invest in CSR is more likely to do so (Parket and Eilbirt 1975). This adds to the strength of the argument for companies being motivated by increased financial performance when reporting CSR, as the company could use this excess money to invest in other revenue earning investments such as bonds, share portfolios or even in the bank instead of investing in CSR. Parket and Eilbirt were able to find a positive relationship between profitability and CSR providing more evidence of the relationship between the two variables.