Objections from physicians are often seen as “hurdles” or a signal that inhibits a doctor to prescribe your brand. Lets face it, as human beings we find it uncomfortable to handle objections.
However, to overcome many objections it takes a process – not a quick answer. While some objections may simply be factual questions that can be answered easily, others will be far more complex.
This means the medical sales person may need to spend time overcoming the objection instead of answering quickly on the fly.