Interestingly, the reason for this

Interestingly, the reason for this ranking (legal compliance and profits were ranked second and fourth most important respectively) was less altruistic as managers cited recognition of a negative impact on the firm if social conditions were allowed to deteriorate. It would seem that this is a case of social good out of self-preservation by managers in the firms that were studied. Most importantly was the recognition that business and society were joined of mutual social interests, even if for differing motivations.